About WE-DEV

WE-DEV was founded by Danilo Fiorillo, a developer who spent years building websites, e-commerce platforms and web applications for charities, campaign groups and growing businesses. Before WE-DEV became a UK limited company, Danilo worked on a donation e-commerce platform and custom CMS for UNICEF, an accessibility-led redesign concept for WWF, campaign landing pages for ActionAid and a redesign with ERP integration for the animal-welfare organisation LAV. You can read about that work on our clients page.

Large organisations teach you something that applies just as much to a ten-person firm: most of the cost of a website arrives after launch. A site that was cheap to build and is expensive to own usually got that way because nobody wrote the code with the next developer in mind. WE-DEV LTD was registered in England and Wales (company number 15878974) to build the other kind, at prices a small business can plan around.

• Websites on hand-coded classic WordPress themes, with no page builders, so pages stay fast and the editor stays simple. See web development and CMS development.
• Online shops on WooCommerce, Magento or PrestaShop, with Stripe payments, UK VAT set up properly and stock levels that match the warehouse. See e-commerce development.
• Mobile apps written in Flutter for iOS and Android from one codebase, usually backed by Firebase or a Laravel API. See mobile app development.
• Custom software: CRMs, booking systems, customer portals, dashboards and integrations in Laravel, custom PHP, Node, React or Vue. See custom software development.

If you want a new website and know roughly what it needs, our fixed-price packages run from £430 + VAT for a five-page Startup Website to £2,650 + VAT for a full Business or E-commerce build. For everything else, you can hire us by the hour online: £45 an hour for website design, up to £70 an hour for mobile app development, with discounts of up to 25 % on larger bookings and hours that never expire.

We publish prices because you should be able to set a budget before a sales call, not after it. If your project does not fit either option, we will write you a quote, and it will be in the same currency as everything else here: hours and pounds.

1. Discovery. A video call for most clients, or a meeting if you are in London or the Home Counties. We agree what the project has to achieve, who it is for and what “done” looks like. You get a written scope and either a fixed price or an estimate in hours.
2. Design. We design the key pages first and agree them with you before writing production code. Changing a design costs minutes; changing finished code costs hours, so this is the stage to be fussy.
3. Build and test. We build on a private staging site you can check whenever you like. Before launch we test on real phones and browsers, run Lighthouse and accessibility checks, and fix what we find.
4. Launch and support. We deploy, check forms, payments and analytics on the live site, then hand over logins and documentation. Afterwards you can keep us on call with prepaid hours.

Hourly work is logged and shared with you. Fixed-price work has written milestones, so you always know which stage you are paying for.

None of these are exotic. They are simply the things that get skipped when a deadline is close, which is why we write them down.

• Lighthouse 100. We aim for 100 for performance, accessibility, best practice and SEO on every page template we build, tested on a mobile profile.
• WCAG 2.2 AA. Templates are designed and coded to the Web Content Accessibility Guidelines 2.2 at level AA: keyboard access, visible focus, enough colour contrast, sensible headings and labelled forms.
• You own the code. Once a project is paid in full, the bespoke code and design belong to you. You get the repository, hosting logins and admin accounts. There is no licence fee for our own work, and nothing extra to pay later to get hold of it.
• No page builders. We write lean themes instead of stacking a visual builder on top of WordPress. The site loads less code, and any competent WordPress developer can maintain it.
• Security by default. Sites go live behind Cloudflare, with a firewall, limited login attempts, automatic backups and two-factor authentication on admin accounts.

WE-DEV is led by its founder, Danilo Fiorillo, who manages every project and still writes a good share of the code. He works with a small group of developers and specialists, including Matteo Ortis (full-stack development), Giorgio Borrelli (security and compliance) and Gaia Fiorillo (junior developer). For specialist work such as photography, illustration or video, we bring in freelancers we have worked with before, and we tell you up front who will be involved.

Remote projects work well when the basics are in place: a staging site you can open at any time, one shared list of tasks, screen-share calls instead of long email threads, and timesheets for hourly work. That is how we run most projects, and it works the same whether you are in Belfast or Birmingham.

When meeting in person genuinely helps, for example a discovery workshop with several people from your team, we travel. Our office is at Unit 6, Block 3, Woolwich Church Street, London SE18 5PQ, so London and the Home Counties are easy. Further afield, we plan a visit around the workshop. See also our pages on web design in St Albans, web design in Hertfordshire and web development in London.