Example report: the business, the figures and the other names are made up.
Found by AI · private report
ZZ Plumbing & Heating, St Albans
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Report for October 2026 · checked on 3 October 2026 · 10 fixed questions, 2 tries each
- 4%Jul
- 7%Aug
- 13%Sep
- 20%Oct
Your questions, and how often you were named
| What a customer asked | ChatGPT | Perplexity |
|---|---|---|
| Emergency plumber in St Albans | 2 of 2 | 1 of 2 |
| Boiler repair near St Albans | 1 of 2 | 1 of 2 |
| Who fixes Worcester boilers in St Albans? | 1 of 2 | 0 of 2 |
| Plumber open on Saturday in St Albans | 1 of 2 | 1 of 2 |
| Best rated plumber in AL1 | 0 of 2 | 0 of 2 |
| Bathroom fitter in St Albans | 0 of 2 | 0 of 2 |
| Leak under the kitchen sink, who can come today in St Albans? | 0 of 2 | 0 of 2 |
| Gas Safe engineer St Albans | 0 of 2 | 0 of 2 |
| Cheap plumber in St Albans | 0 of 2 | 0 of 2 |
| Plumber in Harpenden or St Albans | 0 of 2 | 0 of 2 |
Named instead of you
Out of all 60 answers this month, including the questions in your customers’ own words. Only you see this list.
Under each name: the reason the answers gave for picking it.
Your website, checked by us
What the assistants and search engines need to find on it. Checked again every month.
- To do: A page for each town you coverNo page found for: Harpenden, Hatfield.To do
- Done: Website opens
- Done: ChatGPT, Perplexity, Bing and Google are allowed to read it
- Done: Business name, address and phone set up for search engines
- Done: Phone number on the home page
- Done: A page for each main service
What we fixed this month
- Done: Added a page for boiler repairs with the areas you cover
- Done: Set up your Gas Safe registration and opening hours so Google can read them
- Done: Replied to 6 Google reviews
- Done: Corrected your phone number on two directories
Next month
- Pages for Harpenden and Hatfield, where you also work
- Fix the old address still shown on one directory
- Send you a review request link for this month’s jobs
Ready for Google
What Google relies on when it answers. We check it by hand every month.
Your Google profile 4 of 4
- Done: Google profile verified and claimed
- Done: Main category and services listed
- Done: Opening hours, including holidays
- Done: At least 10 photos of real work
Reviews 2 of 2
- Done: A review in the last 30 days
- Done: Every review answered
Your website 2 of 3
- Done: Website has a page for each main service
- Done: Business details set up so Google can read them
- To do: Pages for the towns you coverTo do
Other directories 0 of 1
- To do: Same name, address and phone on the main directoriesTo do
Where the answers found the names
The lists and guides the answers linked to. The longer the bar, the more answers used it. Getting onto the busiest ones is often the quickest win.
- threebestrated.co.uk Not on it yet Used in 14 answers
- yell.com You are on it Used in 11 answers
- checkatrade.com You are on it Used in 9 answers
- stalbansreview.co.uk Not on it yet Used in 4 answers
In your customers’ own words
Questions written the way people really ask ChatGPT: a problem, a budget, a hurry, a comparison. New ones every month, each asked once on each assistant, so they are kept apart from your main figure. Your check still runs once a month.
- Done: “My boiler is making a banging noise and I live in St Albans, who can come and look at it this week?”Named you
- “Should I go with a big national firm or a local plumber in St Albans? Who do you suggest?”Not named
- “How much should a new bathroom cost in St Albans, and who does a good job?”Not named
- Done: “I run a small café in St Albans and a pipe has burst. Who can come today?”Named you
- “Best boiler service in Harpenden?”Not named
- “My last plumber let me down. Who is reliable around St Albans?”Not named
- “What should I check before hiring a gas engineer in St Albans, and who fits that?”Not named
- Done: “Find me a plumber near St Albans with fair prices and good reviews.”Named you
- “Who can fit a new radiator in Hatfield on a Saturday?”Not named
- “I’ve just moved to St Albans. Which plumber should I call?”Not named
Want this for your business?
£99 + VAT a month, first check included. No minimum term.
How we measure: your fixed questions are asked twice on each assistant, and the questions in your customers’ own words once, all set to a person in St Albans, on the same day each month. Your main figure comes from the fixed questions only, so the months compare like with like. With a few dozen answers a month, a change of a few points is normal; the trend over several months matters more than any single month. What a person sees in their own app can differ from these results.